After injuries sidelined a promising career in major league baseball, Bill Grimes started his greatest venture – making a difference in how the world sells and serves people.

As a partner of the award – winning consulting and training firm, Grimes &Associates, Inc. Bill’s expertise in assessment, selection, and retention is not abstract or theoretical, but practical and hands-on. Bill’s driving passion is to help sales organizations around the world maximize their potential by focusing on two critical areas: 1. Assessment/selection; and 2. training and development. Bill knows the Sales and Service industry inside out. A former insurance agent, Bill has experienced first hand the ups and downs of building a successful business. His genuine personal warmth and entrepreneurial experience keep him in demand as a coach, consultant, trainer, convention speaker, and assessment / selection specialist for many Fortune 500 companies.

For over 25 years Bill has collaborated with behavioral psychologists and scientists, George Dudley and Shannon Goodson, and their pioneering research in the field of Call Reluctance®. In addition to writing the world’s definitive textbook on Call Reluctance® (Earning What You’re Worth? The Psychology of Sales Call Reluctance®) Dudley and Goodson are also the developers of SPQ*GOLD®, the one-of-a-kind, behavior based assessment of emotional barriers that keep people in contact-dependent careers from reaching their goals. Bill’s vast experience in this field has earned him a world-wide reputation. For thousands of people, in addition to George Dudley and Shannon Goodson, the name associated with Call Reluctance® and SPQ*GOLD® is “Bill Grimes”.