FWD Insurance Thailand Partners with Trustworthy Selling to Establish Sales Training and Development Program

The partnership reinforces FWD’s commitment to develop its network of financial professionals to meet evolving needs of customers.

Chicago, IL., and Bangkok, Thailand, June 28, 2022—FWD Life Insurance Plc (FWD Insurance) signed a five-year agreement with Trustworthy Selling to provide their award-winning sales training and development program to FWD advisors. Used as a development program, Trustworthy Selling will provide FWD advisors with a deeper understanding of their customers’ needs and help them offer the right products and services to meet them.

According to HPN President Joey Davenport, “FWD has been an outstanding client and strategic partner of both HPN and LIMRA in the Asia Pacific region. The expansion of our partnership to the bancassurance sector in Thailand is part of an ongoing commitment to develop world class learning solutions for a modern world.”

Trustworthy Selling, developed by the Hoopis Performance Network (HPN) in collaboration with LIMRA, enables financial professionals to develop their skills and focuses on understanding clients. Based on an in-depth research study, the training program will help advisors analyze clients’ needs and personal behaviors. This proven advisor development training program will also empower financial professionals to build deeper, long-lasting relationships with their clients.

Over the next five years, more than 15,000 FWD financial professionals, including bancassurance and agency professionals, will complete the hybrid learning program (online and/or in-person) and receive a certificate of their accomplishment.

“More than 20,000 financial professionals worldwide have graduated from the program. In addition to the 25% increase (on average) in productivity, the graduates learn the tools to establish long-term and affirmative relationships with their customers while this program supports FWD’s vision through their agents to build community trust and the industry as a whole, said Paul Arrowsmith, president of LIMRA and LOMA International.”

“FWD is committed to adopting innovative practices to better serve our customers,” said David Korunić, chief executive officer of FWD Insurance. “LIMRA is a recognized leader in insurance distribution learning and development, and we are confident that Trustworthy Selling will help transform our distribution platforms to serve our customers and bring a simpler, faster and smoother insurance experience. Through this program, our sales professionals will learn how to build stronger relationships with customers and enable them to live their lives to the fullest and celebrate living without worry.”

About Hoopis Performance Network  
For more than a decade, Hoopis Performance Network has been a global leader in providing digital sales and leadership development learning solutions. HPN’s digital resources are designed to increase productivity and retention. In addition, they are scalable and customizable, depending on your organization’s virtual learning and development needs. Visit us at:  www.hoopis.com.

Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections and solutions to help more than 700 member organizations navigate change with confidence. Visit LIMRA at www.limra.com.

About FWD Insurance
FWD Group is a pan-Asian life insurance business with approximately 10 million customers across 10 markets, including some of the fastest growing insurance markets in the world. FWD Insurance was established in Thailand in 2013 and is a member of FWD Group. We are focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance. For more information please visit fwd.co.th or facebook.com/FWDThailand.