Trustworthy Selling Named Selling Power’s Top Sales Training Company in 2023

Northfield, IL, May 18, 2023— Trustworthy Selling was named one of the Top Sales Training Companies of 2023 by Selling Power, Inc., a multi-channel media company and producer of Selling Power magazine — the leading digital magazine for sales managers and sales vice presidents since 1981.

Since 2013, Trustworthy Selling, developed by LIMRA and Hoopis Performance Network (HPN), has helped more than 25,000 financial professionals strengthen customer engagement strategies and improve productivity.

The sales effectiveness training uses tenets of behavioral economics and buyer and seller psychology to help financial professionals. Between HPN’s proven sales techniques and LIMRA’s leading market research, the award-winning program equips financial professionals with the knowledge and skills to build authentic client relationships that lead to sales success.

“Consumer demand for financial advisors is growing. Forty-one percent of respondents say they have a primary professional financial advisor, and 24% say they are looking for an advisor,” explained David Levenson, president and CEO for LIMRA and LOMA. “Through Trustworthy Selling, financial professionals can differentiate themselves from the competition using proven skills, behavioral techniques, and market insights.”

“We are honored Trustworthy Selling is recognized as one of the top sales training companies,” said Joey Davenport, president of Hoopis Performance Network. “HPN and LIMRA are especially proud as we’re the only organization among the honorees that are focused solely on the financial services space. This has always been a key differentiator for us.”

Selling Power used these main criteria for selecting the top companies:

  • The depth and breadth of the sales training program offered
  • Innovative offerings (sales training courses, methodology, or delivery methods)
  • Contributions to the sales training market
  • Strength of client satisfaction and overall client feedback

Trustworthy Selling offers three learning editions for each stage of a financial professional’s journey. Each edition provides a powerful combination of tools and techniques that can be delivered in three ways—self-study, a virtual classroom, or blended learning—to benefit your organization through an immersive, interactive learning system.

Trustworthy Selling has a proven record of success. Upon completing the program, financial professionals saw an average increase of 46% in first-year commissions, a 25% increase in new clients, and their premium was up 32%.

“It is encouraging to see Trustworthy Selling’s positive impact on financial professionals’ development,” noted Levenson. “It’s a testament not only to the partnership between LIMRA and HPN but to the financial services industry as a whole as we foster a culture built on trust for the clients we serve.”

To learn more about Trustworthy Selling, visit the website.

About Hoopis Performance Network
For more than a decade, Hoopis Performance Network has been a global leader in providing digital sales and leadership development learning solutions. HPN’s digital resources are designed to increase productivity and retention. In addition, they are scalable and customizable, depending on your organization’s virtual learning and development needs. To learn more about the Hoopis Performance Network, visit their website at:

Serving the industry since 1916, LIMRA helps to advance the financial services industry by empowering nearly 700 financial services companies in 53 countries with knowledge, insights, connections, and solutions. To learn more about LIMRA, visit their website at: