Jim Ruta is president of AdvisorCRAFT and a life insurance industry analyst, advisor coach, speaker and media commentator. He appears regularly in international media and highlights some of the world’s top advisor programs including the Main Platform of the Million Dollar Round Table.

Jim started as a life insurance agent at age 22 and led one of Canada’s largest insurance agencies by age 40. He is the author of several best-selling advisor business development books, writes for many top industry publications and hosts “Ruta’s Rules” every week on IE:TV. Jim is co-founder and Emcee of the “Canada Sales Congress” – the largest event of its kind in Canada.

Jim is a shareholder and consultant with Austin, Texas-based InforcePRO™.com, a unique, online life policy service, sales and marketing system that helps professional life agents attract sell more life business through service.