Steve Fretzin

Founder of Fretzin, Inc and Origination Station

Driven, focused and undeniably passionate in his pursuit to help attorneys reach their full potential, Steve Fretzin is the Chicago area’s premier lawyer coach and business development trainer. He has redefined the business development experience, transforming hundreds of attorneys into top performers. His clients are thrilled because of the growth that happens after completing his program. A typical client should expect to double or triple their book of business within 12-16 months of working with him.

Fretzin credits two life-changing events as influencing his career. In 1996, he was one of six passengers aboard a single-engine Cherokee Piper airplane that crash-landed into a house in suburban Crystal Lake, IL. The experience left him crippled for months, but more importantly taught him to value the sacredness of each day. A few years later, another shift occurred when he sought the advice of top-level business coaches who helped him unleash his full potential and double his personal income in less than a year. This led Fretzin to pursue his real passion: providing structure and efficiency to the business development process, which helps attorneys all over the country to develop more business in less time.

Fretzin’s mantra? In order to have real change, you need to make real changes. Today, he teaches “Sales-Free Selling,” which is also the name of his recently published book. Fretzin’s expertise in business development, time management and marketing has landed him features in the Attorney at Law Magazine, ABA, ISBA, Chicago Tribune, Daily Herald and Crains, as well as guest appearances on NBC News and WGN Radio.

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Sales-Free Selling by Steve Fretzin